By Sometimes, there are contradictions and tensions in the message when talking about ‘new innovation’ and ‘heritage’ in the same sentence, unless you are a marketeer and you use heritage as ‘the hook’ for selling a new innovation. I’m using the two separately in this post, but both will be complimentary
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The first ever ‘Retro-Bike Undergound’Â
So, what is/was Retro-Bike Underground? In a small North Yorkshire village hall in the UK, a group of like-minded cycling aficionados, who mostly hadn’t ever met before, came together one April evening to share their story about a specific bike that they had brought along. Each person had time to
