By Sometimes, there are contradictions and tensions in the message when talking about ‘new innovation’ and ‘heritage’ in the same sentence, unless you are a marketeer and you use heritage as ‘the hook’ for selling a new innovation. I’m using the two separately in this post, but both will be complimentary
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The Four Musketeers
After 6 months of riding with The Four Musketeers, of which I am one of them now, it looks like the relationship is a longer term thing rather than a ‘one-ride-stand’ kind of experience, and therefore, the subject deserves writing about. So here goes…….in 1974, there was a swashbuckling film
