By Sometimes, there are contradictions and tensions in the message when talking about ‘new innovation’ and ‘heritage’ in the same sentence, unless you are a marketeer and you use heritage as ‘the hook’ for selling a new innovation. I’m using the two separately in this post, but both will be complimentary
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Welcome to the U.K. Mountain Bike Museum
I walk into the well lit entrance of the UK Mountain Bike Museum. I get a feeling of warmth and belonging, because mountain biking is ‘my thing’, and has been since 1994, when I got my first ever mountain bike (MTB), a Kona Cinder Cone. The UK held its first
