By For those of you familiar with the KTM motorcycle company’s brand identity “Ready to Race”, I’m going to follow a similar theme regarding the iconic Cannondale mountain bike, the Super V. I can only assume that the bike got this name due to the V shape of the frame, although
Cycling Brand belonging, our unconscious biases and the answer to; Has the drinks stereotype been finally smashed?
I’m going to test your cycling-related unconscious bias now, so get ready. If this is the first time you’ve read something from this site, you’ll already have created a fast image in your mind of what type of person I am, what car I drive, what food I eat etc
The future of vintage bicycle sales and a spoof ‘Back to Black’ 1990s MTB review
Total new bicycle sales are increasing every year and in 2018, global sales were approximately $50bn, and the forecast for 2025 shows sales hitting $75.5bn. In addition, and over the last few years, about 100 million bikes have been produced every year. This means that there are a quite a
1991, Scott mountain bikes, and cake!
In an attempt to make a short story long, a scene setter journey back into 1991 is required first. Whether you were old enough to remember 1991 or if you arrived on the planet after, here’s a summary; The Gulf War kicked off, the dissolution of the Soviet Union took
The e-bridge between motorcycle-land and cycling-land, and with a soundtrack.
All of the two wheeled objects in the picture above have a number of things in common. Firstly, all of them have the primary capability to take on various levels of off-road fun, as well as being used on tarmac. Some of them are quite specialised. Some of them are
Cilo – The opportunities and pitfalls of re-launching a brand
A number of readers have noticed that the Swiss bicycle brand of Cilo has been re-launched, and its prompted me, whilst being inspired by watching the Alabama Shakes message their brand https://www.youtube.com/watch?v=_sNNTpORtDQ to take a look at some brands that have gone through a similar re-vitalisation. Firstly, you don’t need
Part 2 of The ultimate ‘Aladdin’s cave’ of bicycle shops is in Switzerland!
As a sequel to my last post about my most favourite bicycle shop in the world ever, and why it is THE magnet which keeps attracting me, here’s the story of the latest shopping visit there. The proprietor, Stefan Stettler, had provided me with some good advice about what any
The ultimate ‘Aladdin’s cave’ of bicycle shops is in Switzerland!
A few posts back, I tried to articulate what my perfect bicycle shop might look, feel and smell like, and it was a kind of bicycle-shop-utopia-thing. However, today I’m going to introduce you to my actual favourite bicycle shop, and its owner, Stefan Stettler. But first, lets set the location
Music, the track, white cycling shorts, & personalised cycling food & nutrition.
The rock band ‘Free’ came out with the music track ‘All right Now’ in 1970, and whilst I do (just) remember it first time around, it’s popped up again recently for me. The first occasion was when I was a passenger in a colleague’s growling, open top, sexy car on
The Freeride’s first ride, and born again. Scarborough to Whitby & off road.
Before you read on, it is advisable and preferable to get the context to this story by reading ‘The iconic Christmas build etc etc’ story first, then the jigsaw pieces will slowly fall into place. Hopefully. As a scene setter, this story takes place on the day after the build