By All of the two wheeled objects in the picture above have a number of things in common. Firstly, all of them have the primary capability to take on various levels of off-road fun, as well as being used on tarmac. Some of them are quite specialised. Some of them are
Cilo – The opportunities and pitfalls of re-launching a brand
A number of readers have noticed that the Swiss bicycle brand of Cilo has been re-launched, and its prompted me, whilst being inspired by watching the Alabama Shakes message their brand https://www.youtube.com/watch?v=_sNNTpORtDQ to take a look at some brands that have gone through a similar re-vitalisation. Firstly, you don’t need
Part 2 of The ultimate ‘Aladdin’s cave’ of bicycle shops is in Switzerland!
As a sequel to my last post about my most favourite bicycle shop in the world ever, and why it is THE magnet which keeps attracting me, here’s the story of the latest shopping visit there. The proprietor, Stefan Stettler, had provided me with some good advice about what any
The ultimate ‘Aladdin’s cave’ of bicycle shops is in Switzerland!
A few posts back, I tried to articulate what my perfect bicycle shop might look, feel and smell like, and it was a kind of bicycle-shop-utopia-thing. However, today I’m going to introduce you to my actual favourite bicycle shop, and its owner, Stefan Stettler. But first, lets set the location
Music, the track, white cycling shorts, & personalised cycling food & nutrition.
The rock band ‘Free’ came out with the music track ‘All right Now’ in 1970, and whilst I do (just) remember it first time around, it’s popped up again recently for me. The first occasion was when I was a passenger in a colleague’s growling, open top, sexy car on